Everyone wants to go viral. I mean FastCompany has broken down the science of it here. While the elements of: title length, run time, emotional appeal, etc. are certainty relevant in videos that have already gone viral… where is discussion of content?
As a creative in “content generation”, I find we can not overlook the obvious obstacle – what is the content? Finding and creatively executing the “substance” that is most relevant to your messaging – packaging it with quality music, appropriate talent, a snippy title and reasonable run time – all together, hopefully – will amount to a successful piece.
What is your expectation of “viral”? If you have thoughtful, engaging content – and it is well received, and understood by someone who cares, and perhaps can even influence someone who once didn’t know they would…(and of course, leads to sales…) that is value.