A great case study, is – simple, relevant, while clearly communicating the strategy behind the solution. But really, what kind of great solution, is that simple? There is time, budget, clients, who-knows-what-else, to deal with. It’s easy to get caught up in the background, the relationship, the semantics of it all… As I was dumped a who-knows-how-many-page word document to “make pretty”. I decided to take a stab at designing a one page information graphic encompassing, just the facts. Watch the commercial here.