Mary Kimm » NYC-based, Art Director

Work in Progress : Editorial Design

Bold colors and flat design. Just messing around with a look and feel for a college-audience print and digital magazine. More to come.

Art Direction : “Private Equity” Infographics & Animation

Infographics can be a great, visual way to represent complex and at times, boring, information. But, designing them? Can be deceptively difficult. Any type of data visualization requires you to fully understand the content before simplifying it for your audience… and the topic of Private Equity – is undoubtedly complex. After much research and many questions, the look and feel of this video came together simply and clearly.

Work in Progress : Animated Type Treatment

Here is one approach to an end frame treatment, for a series of documentary-style videos. Simple type paired with just a slight bit of character for each piece.

Art Direction : INFINITE x MTV K

INFINITE is a 7-member Korean pop boy group. Their most recent mini-album has sold over 160,000 copies in Korea alone, and is currently the fourth biggest-selling album this year so far. In November, INFINITE performed a special pre-concert showcase for MTV K one day before their NYC world-tour stop. Design included an online teaser campaign, collateral for the event itself, video broadcast graphics, and promotional web banners. | Watch the full showcase here.

Art Direction : “Core Values” Broadcast Graphics

The circle, never gets old for me. It’s incredibly versatile for movement, and just is – the perfect shape. When designing for motion, I find giving the animator “enough to work with” is the trick. In static form, the artwork alone may determine the composition, but when in motion – framing, movement, and artwork, all are key. Here are a few snapshots of a graphic system that was developed for an animated corporate internal video.