Full entry coming soon.
Sometimes, a visual “concept” is the solution for clients that need to “brand” their content, but tailor their messaging. This is a campaign system, that allows for specific headline structure, and visual style while maintaining a cohesive look, regardless of the subject matter.
Thank you, I love you too.
The great thing when working with clients whom have never advertised before, is the vast opportunity to increase awareness. Medaille College is for the first time, promoting their SAGE (School of Adult & Graduate Education) Division with this new campaign. The graphics are a play on their logo made up of three bars, resulting in a visual identity that can be translated into motion for television as well as online. See full commercial here.
A great case study, is – simple, relevant, while clearly communicating the strategy behind the solution. But really, what kind of great solution, is that simple? There is time, budget, clients, who-knows-what-else, to deal with. It’s easy to get caught up in the background, the relationship, the semantics of it all… As I was dumped a who-knows-how-many-page word document to “make pretty”. I decided to take a stab at designing a one page information graphic encompassing, just the facts. Watch the commercial here.